During Orange Jam, we collaborate, create and execute our pro bono efforts with non profit organizations in our community. It’s some of the most rewarding work we do all year.
The Literacy Council of St. Petersburg
The ability to read opens up the world. The Literacy Council of St. Petersburg prepares adult learners with more reading independence and freedom through free tutoring. Trickey Jennus collaborated with the Council and developed compelling messaging such as “Read to Live” to illustrate literacy’s impact. We also created the simple call-to-action, “Call. Read. Succeed” to appeal to future learners. We designed an awareness campaign consisting of posters for libraries and other facilities, along with fliers, social media posts, and images for e-newsletters. Teaming up with Westend recording studio, Trickey Jennus also produced two :15 radio spots – donated by iHeart Media.
Habitat For Humanity
Habitat for Humanity Hillsborough was ready to shake things up. Trickey Jennus proposed the creation of Habitat Hillsborough Day, dubbed “Habaheart”, along with a guerilla marketing event to rev awareness. “Habaheart” was teased on outdoor and social media, directing you to a countdown landing page on Habaheart.org. The site went live on Habitat Hillsborough Day, the day Trickey Jennus and many volunteers secretly placed over 300 orange pallets around the county with the URL Habaheart.org. Over 1000 new users visited the site.
Dress For Success
Dress For Success Tampa Bay’s mission is to empower women to achieve economic independence by providing a network of support, professional attire and development tools. Their greatest needs were exterior and interior signage. The community needed to know who they were and where they were located and what began as an environmental design project turned into this branded campaign that they could use not only on their storefront window space, but also in other mediums such as posters for community outreach.
Pediatric Cancer Foundation
The Pediatric Cancer Foundation charged Trickey Jennus with creating impactful branding to drive donations and spur awareness. The result was the “We Can Certainly” campaign, weaving a hopeful message through outdoor, direct mail, magazine and newspaper, displays and specialty items—just in time for Childhood Cancer Awareness month. The campaign improved the Pediatric Cancer Foundation’s recognition and funding opportunities, and was adopted for a second year.
Wheels of Success
Wheels of Success is dedicated to providing personal transportation solutions to keep people working and sustain their independence. Trickey Jennus matched their “pay it forward” philosophy and embarked on developing an awareness-building campaign designed to inform and solicit vehicle donations. The inspiring outdoor campaign and donor brochure highlighted the pride of ownership recipients feel when they are given the keys to success – or simply a key to a car.
