Understanding what appeals to a disparate audience is the communicator’s everyday challenge. Together with Trickey Jennus, the Publix Corporate Communications Department definitely met this challenge. Through a multi-phase, collaborative approach, Trickey Jennus helped Publix reposition their internal benefits communications and create a cohesive message. The team conducted primary research, then developed a strong positioning statement, creative platform and brand design that effectively translated into diverse media and applications.
“The team at Trickey Jennus are true partners, collaborating with us to manage complex campaigns and deliver consistently high-quality work, on strategy, on deadline and with excellent customer service.”
— Dena Gregory
Corporate Communications Strategist
Publix Super Markets