Today’s higher education marketing must speak to a wider audience—and work across more complicated media channels—than ever before. HCC needed a new brand that captured attention and showcased their variety of programs on five campuses. The additional challenges? A compressed timeframe and limited budget. Effective and resourceful planning, communication and project management were essential to hitting a home run for HCC. Trickey Jennus created a memorable, award-winning campaign anchored in the line, “It’s Good to Be Me,” and skillfully executed in TV, radio, cinema, print, digital, social, and outdoor media.
“Trickey Jennus always presents a range of concepts, which assists us in vetting communications with all our audiences, from students to faculty to administrators. They collaborate with us in a way that brings the best communications to the top. This exciting campaign delivered on all of our objectives—and exceeded our expectations.”
— Ashley Carl
Executive Director of Marketing & PR, HCC