After more than 40 years of serving patients, Fort Walton Beach Medical Center struggled to overcome an outdated brand. Trickey Jennus conducted a comprehensive review of awareness and perception research data, along with a competitive analysis to clearly understand where the organization stood in the market. Armed with this information, the Trickey Jennus team cured their branding woes through a cost-effective, image-boosting campaign that was on time, on target and on budget.
“When we came to Trickey Jennus, we were in need of a unique, more consistent direction for our marketing efforts. They figured out what makes us tick, and developed ‘I Chose Fort Walton,’ a new campaign that fully reflects our level of service and quality of care in a warm, personal way.”
— Denise Kendust
Director of Marketing and Public Relations
Fort Walton Beach Medical Center