After more than 40 years of serving patients, Fort Walton Beach Medical Center struggled to overcome an outdated brand. Trickey Jennus conducted a comprehensive review of awareness and perception research data, along with a competitive analysis to clearly understand where the organization stood in the market. Armed with this information, the Trickey Jennus team cured their branding woes through a cost-effective, image-boosting campaign that was on time, on target and on budget.