It’s not often that you get the opportunity to create an exciting new brand from its inception, but CW’s Gin Joint and Trickey Jennus did just that. We joined forces with the Gin Joint founders with relish at the idea of creating a totally new logo and identity, honoring and supporting their unique vision of “style and grace with an attitude”—exclusive, yet accessible. Trickey Jennus worked closely with the Gin Joint at every stage: concepting, developing, defining and creatively translating the brand through a spectrum of messages and materials, designed to resonate with their target audience.
“The amazing marketing professionals at Trickey Jennus brought our vision to life in a sophisticated, yet creative and fun way. Together we built a distinctive brand from the ground up. I’m so grateful for our partnership.”
— Susannah Smith
Vice President, Marketing
The Wilson Company | CW’s Gin Joint | The Vault